Privacy Policy

1. Who We Are (Data Controller)

TikTok Wrapped is operated by AffSquad, the data controller responsible for this website. If you have any questions about this policy or how your data is handled, you can contact us at hello@ttwrapper.com or via our Contact page.

2. Your Uploaded TikTok Data

When you use the analyzer, your TikTok data export (ZIP or JSON) is read and processed entirely within your own browser. The file is not uploaded to or stored on our servers, and we do not build profiles or databases from it. The analysis exists only in your browser tab and is gone when you close or refresh the page.

We do not require account creation, login, or personal identification to use the analyzer.

3. Information Collected Automatically

Like most websites, when you visit ttwrapper.com certain technical information may be collected through cookies and similar technologies by us and by third-party providers (such as Google), including:

• device and browser type, screen size, and operating system;
• IP address (used to approximate general location and for security);
• pages visited, referring URLs, and interaction events;
• cookie identifiers used for analytics and advertising.

This information is processed only where you have given consent or where we have a legitimate interest, as described below.

4. Cookies and Similar Technologies

We use cookies and similar technologies for essential functionality, analytics, and advertising. Non-essential cookies (analytics and advertising) are only set after you give consent through our cookie banner. The main categories are:

You can change or withdraw your consent at any time using the “Cookie settings” link in the website footer.

5. Advertising (Google AdSense)

We use Google AdSense to display advertising. The following disclosures apply:

• Third-party vendors, including Google, use cookies to serve ads based on your prior visits to this website and other websites.
• Google’s use of advertising cookies (including the DoubleClick cookie) enables it and its partners to serve ads to you based on your visits to this and/or other sites on the Internet.
• You may opt out of personalized advertising by visiting Google Ads Settings.
• You can opt out of some third-party vendors’ use of cookies for personalized advertising at aboutads.info/choices or youronlinechoices.eu.
• Learn how Google uses information from sites that use its services at policies.google.com/technologies/partner-sites.

If you do not consent to personalized advertising, Google may still serve non-personalized ads based on general context rather than your browsing history.

6. Analytics

We use Google Tag Manager and Google analytics services to understand, in aggregate, how visitors use the site (for example, which pages are popular). These services may set cookies and process technical data such as your IP address. They load only after you consent to analytics cookies.

7. Consent Management

We use Google Consent Mode v2. By default, advertising and analytics storage are set to denied, and the related tags do not load until you make a choice in our cookie banner. You can reopen the banner and change your decision at any time through the “Cookie settings” link in the footer. Visitors in the European Economic Area, the United Kingdom, and Switzerland are asked for consent before any non-essential cookies are used.

8. How We Use Information

• to operate, maintain, and secure the website;
• to generate insights from the data you choose to analyze (in your browser);
• to understand aggregate usage and improve the service;
• to display advertising that helps fund the free service.

We do not sell your personal information, and we do not use your uploaded TikTok export for advertising or profiling.

9. Data Sharing

We do not share your uploaded TikTok data with anyone. Technical and cookie data described above may be processed by our service providers, including Google (advertising and analytics) and our hosting provider (Vercel), each acting under their own privacy policies.

10. Data Retention

Your uploaded TikTok export is never stored by us, so there is nothing to retain or delete on our side. Aggregate analytics and advertising data held by our providers are retained according to their own retention periods (for example, Google’s standard retention settings).

11. Your Privacy Rights (GDPR/UK GDPR)

If you are in the EEA or the UK, you have the right to access, rectify, erase, restrict, or object to the processing of your personal data, and the right to data portability and to withdraw consent at any time. To exercise these rights, contact us at hello@ttwrapper.com. You also have the right to lodge a complaint with your local data protection authority.

12. California Privacy Rights (CCPA/CPRA)

California residents have the right to know what personal information is collected, to request deletion, and to opt out of the “sale” or “sharing” of personal information. We do not sell personal information. To exercise your rights, contact us at hello@ttwrapper.com.

13. International Data Transfers

Our providers may process data on servers located outside your country, including the United States. Where required, such transfers are protected by appropriate safeguards such as the providers’ standard contractual clauses.

14. Children’s Privacy

TikTok Wrapped is not directed to children under 13, and we do not knowingly collect personal information from them. TikTok’s own minimum-age requirements apply to obtaining a data export.

15. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be reflected by updating the “Last updated” date at the top of this page.

16. Contact

Questions about this Privacy Policy? Email hello@ttwrapper.com or use our Contact page.